WebAR — Process

Role: optional. App-free AR in the browser, at lower quality than native.

Market note

8th Wall's hosted platform shut down on 28 February 2026. Alternatives include Zappar's Mattercraft, Blippar, Kivicube and open-source stacks (three.js / WebXR, model-viewer). Check iOS Safari support: WebXR AR is limited on iPhone, so most WebAR platforms use their own tracking.

Recommendation

Prefer zero-install native formats (USDZ Quick Look on iPhone, Scene Viewer glTF on Android) from a QR code. Use a WebAR platform only for image-target experiences that must run identically on both phones without an app.

Owners: mobile AR engineer. Tutorials: WebAR — Tutorials