Assignment · Project 1: Branded Vector Explainer

Design-driven 2D motion: from vector art to a finished branded spot.

Weeks 1–5 · 5 weeks · Runtime 30–45 seconds · Worth 15 points

Skills: 1. Project Architecture, 2. Vector Pipelines, 3. Advanced Shape Animation, 4. Kinetic Typography 2.0

Brief

A cohesive, on-brand explainer built entirely from vector assets, with a modular project structure, animated icons and kinetic type.

What you'll do, week by week

• Week 1 — Project Architecture (+ setup)
• Week 2 — Vector Pipelines
• Week 3 — Advanced Shape Animation
• Week 4 — Kinetic Typography 2.0
• Week 5 — Project 1 Wrap-Up

Must deliver

• Modular project using pre-comps + at least one Essential-Properties rig
• Vector assets converted to shape layers (no rasterized logos)
• Variable-font kinetic type, timed to a voiceover or beat

How it's graded

Scored on the course rubric (0–100) × 15 points. A project that is portfolio-ready (80+) lands at the A/B boundary. See the Homepage for the full rubric, then self-review before you submit.

Submitting your work

• Render your final movie to spec (QuickTime · H.264, or H.264 MP4, at the project's resolution and frame rate).
• Upload the rendered movie only — do not upload the project, AE files, or source files.
• Archive your project (collect files) into a single compressed ZIP for your own records.

See the course's Rendering and Submission pages for the exact steps.